UPDATED March 2021

Privacy Policy

Tops Markets® (Tops) believes in the importance of protecting its customers' information. Tops values your business and the trust you place in us. To help you better understand how Customer Information (as defined below) is collected, used and protected in our stores, on our websites and in our mobile applications (collectively, the “Services”), this Privacy Policy outlines: (a) our definition of Customer Information, (b) how Customer Information is collected, (c) how Customer Information is used, (d) how you may prevent your Customer Information from being collected, and (e) the measures we take to safeguard Customer Information.

Our primary reasons for collecting Customer Information are to help deliver greater value to you and to improve your shopping experience with us. For example, we may use Customer Information to tell you about products, services, special savings, coupons and discounts we believe may be of interest to you, and to advise you of important information such as product recalls.

The online Services are designed for users from the United States (“U.S.”), and are controlled and operated by us using data centers located in the U.S., which may have different data protection rules than those of your country. By using the Services, you consent to the transfer of your information to, and storage of your information in, our U.S. data centers.

What is Customer Information?

"Customer Information" s information that is obtained by Tops when our customers purchase a product or service in our stores, or when our customers interact with us as described in this Privacy Policy. Customer Information includes both generic information that does not contain any specific information about you, as well as Customer Identifiable Information which is information that identifies or is specific to you. Customer Identifiable Information typically includes your name, address, email address, and/or telephone number.

Generic information is information like sales data that does not contain any specific information about you or others ("Generic Information"). Since Generic Information cannot be linked to you or any other specific individual, it may be used by Tops or others for any purpose.

Customer Information, as defined in this Privacy Policy, does not include any of your pharmacy records. Your pharmacy records are kept separate and apart from other Customer Information. Importantly, all pharmacy records are kept and maintained in strict accordance with the privacy and confidentiality requirements mandated by federal and state law. Our privacy policy for pharmacy records is described in the Tops Markets Notice of Privacy Practices, which is available on our website or at any of our pharmacy locations. Click here to view the Pharmacy Privacy Policy or speak to your pharmacist for additional information. To the extent that information collected through the Services is patient information provided to obtain pharmacy services, this information is governed by the Pharmacy Privacy Policy and not this Privacy Policy. If you have questions about which policy applies to information you have provided, please contact Tops Consumer Relations toll-free at 1-800-522-2522.

Children

Our Services are not intended for children under 13 years of age. In compliance with the children’s online privacy protection act, children under the age of 13 shall not provide any personal information to us through our website, through our apps, or otherwise. Tops does not knowingly collect personal information on children under the age of 13.

How is Customer Identifiable Information Collected?

Tops collects Customer Identifiable Information from various sources, including the following:

  • Information we receive when you use your Tops BonusPlus®;
  • Information you give us on application forms, surveys, store kiosks, sweepstake entries, contests, and rebate submissions;
  • Information you provide to us over the phone, through the mail, or via email;
  • Information we collect through your browser when you visit our website and your browser interacts with our computer systems;
  • Information we collect through mobile applications distributed by Tops; and
  • Information provided to us by other companies that have collected information about you and that have the lawful right to give this information to us.

Mobile Devices

Tops provides mobile applications ("Apps") that can be downloaded to your mobile device. To provide meaningful notifications about our stores and products, these Apps may collect information about your real-time location. You may adjust the settings on your mobile device to allow or prevent the sharing of location information. We may share information collected through our Apps with third parties.

How is Customer Identifiable Information used?

In order to provide you with products and services we believe may meet your needs and interests, Tops discloses Customer Identifiable Information about you, your purchases and your shopping experiences with Tops to marketing service providers that are utilized by Tops to perform services such as sending a mail offer from us to you. Importantly, we require these marketing service providers to sign an agreement that prohibits them from using your Customer Identifiable Information for other purposes and/or from disclosing your Customer Identifiable Information to anyone else.

Tops may also disclose Customer Identifiable Information to third party companies who accumulate and combine data to produce aggregated information that is not identifiable to you or any other specific individual ("Aggregated Information"). Importantly, we require these third party companies to sign an agreement that prohibits them from using your Customer Identifiable Information for other purposes and/or from disclosing your Customer Identifiable Information to anyone else. Aggregated Information, like Generic Information, cannot be linked to you or any other specific individual, and is therefore not covered by this Privacy Policy, and may be used by Tops or others for any purpose.

We may also provide your Customer Identifiable Information to a third party to complete your purchases. For example, if you use a credit or debit card to pay for your purchases at Tops your card number and transaction information will be shared with the payment processor or card issuer (credit or debit card information is only shared as necessary to complete the respective transaction). In addition, Tops may disclose Customer Identifiable Information as required by law, as required to protect the rights or safety of Tops or our customers, or in response to a specific law enforcement request. Tops may also disclose Customer Identifiable Information to its affiliates, and may transfer Customer Identifiable Information in connection with a sale of its business operations, reorganization, merger, sale, joint venture or other disposition of the assets or stock of (or membership interest in) Tops.

How can I prevent my Customer Identifiable Information from being collected?

You consent to us collecting and using your Customer Identifiable Information in accordance with this Privacy Policy by: (a) signing up for and using your Tops BonusPlus® without opting out of the collection of Customer Identifiable Information, (b) registering on our website, (c) interacting with us via phone, mail or e-mail, or (d) otherwise voluntarily providing us with your Customer Identifiable Information.

You may opt-out of receiving special offers by mail or e-mail sent by or on behalf of Tops, by (1) adjusting the user preferences on your TopsMarkets.com profile or (2) contacting Tops Consumer Relations, toll-free, at 1-800-522-2522. Please note that you may still receive weekly ads, other mailings or communications sent without the use of your Customer Identifiable Information.

You may prevent your Customer Identifiable Information from being collected by shopping without your Tops BonusPlus® or by contacting Tops Consumer Relations, toll-free at 1-800-522-2522 to opt-out. If one member of a household opts out, all members sharing the same Tops BonusPlus® will also be covered by the opt-out.

Please keep in mind that if you elect not to use your Tops BonusPlus® you may not be eligible for Tops BonusPlus® savings and rewards. Also, if you shop without your Tops BonusPlus® or opt out of collection of your Customer Identifiable Information with your Tops BonusPlus®, you may not be eligible for certain benefits, including but not limited to:

  • notifications regarding product recalls and product safety information;
  • the ability to set-up an account on TopsMarkets.com and/or the Tops BonusPlus® app;
  • login to an existing account on TopsMarkets.com and/or the Tops BonusPlus® app;
  • the ability to use TopsMarket.com and/or the Tops BonusPlus® app to check BonusPlus® points (e.g., GasPoints, Christmas Bonus, Diaper Club, etc.) or to create shopping lists;
  • loading digital click-to-card e-Coupons;
  • special offers and savings in-store communicated by mail or by email;
  • notifications regarding programs, products, or services that may be of interest to you;
  • automatic entry into sweepstakes;
  • using an alternate phone-number look-up at checkout for Tops BonusPlus® savings; and
  • participating in fund-raising programs such as Tops in Education.

What measures have been designed to safeguard Customer Identifiable Information?

Protecting Customer Identifiable Information is a priority for Tops. Our employee Code of Ethics and this Privacy Policy emphasize its importance. Tops employees who violate these policies and procedures are subject to disciplinary action. Marketing service providers and other third parties that receive Customer Identifiable Information are required to preserve the confidentiality of that information under the terms of our contracts with them. Tops also maintains physical, electronic and procedural safeguards that meet or exceed industry standards that are designed to keep unauthorized persons from accessing Customer Identifiable Information stored on its systems.

Tracking/Third-Party Advertisers

We may use third-party advertising companies to display advertisements regarding goods and services that may be of interest to you when you access and use the Services, based on information relating to your access to and use of the Services and other online services. To do so, these companies may place or recognize a unique cookie on your browser (including through the use of pixel tags). If you would like more information about this practice and to learn about your choices in connection with it, please visit www.aboutads.info/choices.

We may use analytics providers, such as Google Analytics (more information available at www.google.com/policies/privacy/partners/) that use cookies, pixel tags and other, similar technologies to collect information about your use of the Services and your use of other websites or online services.

Will the Privacy Policy change?

Tops may modify this Privacy Policy from time to time, and any changes will become effective when posted on our website. The most recent Privacy Policy can be viewed at www.TopsMarkets.com. The date of the last revision is noted at the end of this Privacy Policy.

If you have further questions, please contact Tops Consumer Relations, toll-free at 1-800-522-2522, or click “Contact Us” from our website.

Last Revised: March, 2021

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